Property DNA
Deep analytics per property. DNA score hexagon, buyer activity, comparable analysis, AI recommendations.
How It Works
Select a property
Open any listing to see its DNA profile. AI has already analysed the property across multiple dimensions — location, features, pricing, demand, and competition.
Explore the DNA hexagon
A visual hexagon scores the property on six key dimensions: location desirability, price competitiveness, feature appeal, buyer demand, marketing performance, and time sensitivity.
Get AI recommendations
Based on the DNA analysis, AI suggests specific actions: adjust pricing, improve photos, target different buyer segments, or increase marketing spend.
Why Agents Love Property DNA
Understand every listing deeply
Go beyond basic metrics. DNA analysis reveals why a property is performing well or struggling.
Visual DNA hexagon
A beautiful, intuitive visualisation that's easy to understand and impressive to share with vendors.
Comparable analysis
See how your listing compares to similar properties in the area on every dimension.
Actionable recommendations
AI doesn't just diagnose — it prescribes. Specific actions to improve each DNA dimension.
Related Features
Listings Management
Create, edit, and manage all your property listings in one elegant dashboard.
Market Radar
Real-time market intelligence for your suburbs. Competitor tracking, demand heatmaps, opportunity alerts.
Smart Listing Review
AI checks your content, photos, and compliance before you hit publish.
Start Using Property DNA Today
Free to use. No credit card required. Set up in minutes.
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